Ecology Center Campaigns
Rachana Gone
Ecology Center
Ecology Center • B2G • Ongoing
Designing campaigns and publications that make environmental action accessible, relatable, and visually consistent across platforms.
Quick summary
Designing for Impact, Across Every Medium
As a communications graphic designer with the Ecology Center, I supported a range of communication needs—from large-scale publications to quick-turn campaign assets. My work spanned multiple 40-page annual reports, digital ads, infographics, and the More Life, Less Stuff campaign, created in partnership with the City of Ann Arbor.
Across print and digital, the goal was to transform environmental research into clear, engaging stories that encourage community action. Each piece balanced data-driven storytelling with approachable visuals, reinforcing the Center’s mission of building a cleaner, healthier Michigan.
More Life, Less Stuff
Citywide Campaign • Ongoing
Ann Arbor’s More Life, Less Stuff campaign encourages residents to use less, share more, and reconnect with what truly matters.
I designed the campaign identity and creative direction, building a cohesive visual system across bus banners, billboards, social media, and event collateral. The look combines warm illustrations with friendly typography, transforming waste reduction into a shared community value.
The Context
A collaboration between the City of Ann Arbor and the Ecology Center, More Life, Less Stuff was launched on Earth Day 2024 as part of a citywide effort to reframe consumption and community well-being. The campaign emerged from months of neighborhood conversations about waste, reuse, and connection, turning local insight into a collective movement.
THE CHALLENGE
How do you make “less” feel like more?
Environmental messaging often leans on guilt or urgency. The challenge was to create a campaign that inspired reflection and pride, making sustainability feel joyful, human, and within reach.
THE IMPACT
A campaign rooted in community, not consumption.
More Life, Less Stuff turned an environmental initiative into a conversation about happiness, connection, and belonging. By designing for warmth and inclusivity, the campaign helped residents see that sustainability isn’t about sacrifice, it’s about living more fully with less.
Read more here.
Clear the Air
Coalition Campaign • Ongoing
Clear the Air is a statewide coalition of community groups and environmental justice organizations working to ensure every Michigander’s right to breathe clean, safe air.
I collaborated on the campaign’s visual identity and communication design, creating social media assets, infographics, and outreach materials that translated air-quality data and policy goals into accessible, human-centered visuals.
The Context
Michigan communities face disproportionate exposure to air pollution and industrial emissions. Clear the Air was created to unite organizations, residents, and advocates under one collective voice, advancing policies and awareness around clean air and environmental justice.
THE CHALLENGE
How do you visualize something we can't see?
Air pollution is invisible, yet its impacts are deeply felt. The design challenge was to make the unseen tangible — communicating urgency and hope without overwhelming viewers with technical data.
The Design Approach
Visualizing air as movement, connection, and change.
The identity system uses light gradients, organic shapes, and open space to convey the fluidity of air and the collective nature of the movement.
The Impact
Design that brings environmental justice into focus.
The Clear the Air visuals helped unify partner organizations under one recognizable identity, strengthening the coalition’s visibility and public engagement. By translating complex environmental issues into clear, empathetic storytelling, the campaign invited more Michiganders to join the conversation — and the movement for cleaner, healthier air.
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Posted Apr 7, 2026
Designed impactful environmental campaigns for the Ecology Center, emphasizing community engagement and sustainability.
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