EDO provides real-time metrics that measure the effect TV ads have on actual consumer behavior, helping marketers optimize media placements, creative choices, and audience targeting. In a saturated market for TV measurement solutions, EDO needed a compelling, differentiated story that focused on the value of their solution—not the technical details of how it worked versus competitors.

We positioned EDO around the tagline “Know What Works,” shifting focus from reach or sentiment to what actually drives consumers to take action. We refreshed their logo and color palette to better adapt to digital environments, and developed a core message platform—“Actions Speak Louder Than Words”—along with proprietary infographics, presentations, and sales tools to help clients visually understand where EDO played in the market.

Delivered a differentiated narrative in an oversaturated market.

Reinforced brand positioning through a refreshed visual identity and messaging.

Equipped internal teams with a flexible visual system for sales and marketing.