Logo Design Projects in MumbaiLogo Design Projects in MumbaiHuman by Design isn't about using less AIāit's about knowing when not to listen to it.
For this challenge, I created RE:SOLE, a fictional sustainable sneaker brand built around one simple idea:
"Repair, Don't Replace."
Instead of designing another perfect sneaker, I wanted to tell the story of a shoe that becomes more valuable with every scratch, crease, and repair.
My Workflow
Built the brand identity using Envato AI as the creative starting point.
Used Envato assets for inspiration and visual direction.
Created a custom typeface pairing to give the brand its own timeless personality.
Iterated through multiple concepts before choosing the final direction.
Designed the campaign visuals and cinematic product storytelling around authenticity rather than perfection.
My Human by Design Moment
AI consistently generated spotless, flawless sneakers because it assumed perfection sells.
I made a different creative decision.
I intentionally added visible wear, repaired stitching, faded textures, and handcrafted imperfections because they communicate something AI couldn't understand on its own: memories have value.
That single decision transformed the campaign from a product advertisement into a story about craftsmanship, sustainability, and emotional connection.
Tagline:
"Scars aren't flaws. They're memories." 
