Visual brand identity for Ace Connect - A consultancy service.
Aadarsh Pandey
Overview
Ace Connect is a consulting company specializing in niche products and destinations in the travel and hospitality space. Its founder, Alpa Jani, made a career transition during the pandemic. Known in the industry as the official ambassador for South African Tourism, Alpa returned to India to start a new venture during the Pandemic. She wanted a brand identity that was distinctive, youthful, and creative—something that reflected both her personality and the company’s vision.
Letterhead, Business Card, Envelope, and Folder design for Ace Connect
Sketch of the logo, scribbled and refined to look sharper
Ace Connect - Padding & Spacing
Envelope Design
Challenge
During our discovery process, it became clear that Ace Connect needed more than just a logo and color palette. Alpa trusted our young studio to design a complete visual identity that could communicate the company’s values with clarity and impact. The challenge was to develop three equally strong creative directions, each capable of becoming the foundation of a brand that stood out.
Brochure & Business Card
Brochure
Solution
We recognized that Alpa’s reputation and personality naturally made her a beacon of trust and leadership in the industry. We wanted to translate this quality into Ace Connect’s brand.
The final logo mark features a central shape surrounded by similar forms in a circle—symbolizing connection, collaboration, and Ace Connect’s ability to draw people in through service. The visual identity was crafted to feel professional, approachable, and forward-looking.
Business Card
Brand Book
Event Podium and Background Mockup
Outcome
With a cohesive identity system in place, Ace Connect moved from being just a name to a fully realized brand. The assets we designed—from presentations to brand guidelines—helped Alpa position her business with confidence, secure new opportunities, and stand out in a competitive market.
Ace Connect remains one of our most meaningful collaborations at Humane Space. To this day, we continue supporting Alpa in scaling her brand—from presentation design to moving her website from WordPress to Framer. It's always special when a project becomes a long-term partnership.
Check out Ace Connect
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Posted Aug 16, 2025
Alpa Jani (founder of Ace Connect) set out to start her own consultancy practice. We gave her business an identity that spoke loudly of her true nature.
