Astrea - Visual Identity Design and Online Store

Aadarsh

Aadarsh Pandey

1 collaborator

Astrea Jewelry makes everyday moments shine brighter!

Overview

Guided by the belief that affordable luxury should feel magical every day, Astrea Jewelry teamed up with us to refine their visual identity and launch a seamless online store.
Packaging Design for Astrea Jewelry
Packaging Design for Astrea Jewelry
Top-Down view of the packaging design for Astrea Jewelry
Top-Down view of the packaging design for Astrea Jewelry
Open package view with brand patterns on the walls of the box
Open package view with brand patterns on the walls of the box
Finalized variants
Finalized variants

Challenge

The result is a unified brand toolkit that scales. A concise guideline document keeps designers and vendors aligned; modular packaging fits rings, necklaces, and bulk orders without re-engineering; and the Wix store gives the Astrea team full control over products, imagery, and campaigns, all while maintaining the refined aesthetic defined at launch.
Comprehensive digital and physical brand guidelines for Astrea Jewelry
Comprehensive digital and physical brand guidelines for Astrea Jewelry
Brand guidelines outlining the usage rules of brand's assets - color, typography, imagery, and more.
Brand guidelines outlining the usage rules of brand's assets - color, typography, imagery, and more.
Billboard mockup for brand's presentation
Billboard mockup for brand's presentation
Astrea Jewelry - Official Brand Typefaces

Solution

The result is a unified brand toolkit that scales. A concise guideline document keeps designers and vendors aligned; modular packaging fits rings, necklaces, and bulk orders without re-engineering; and the Wix store gives the Astrea team full control over products, imagery, and campaigns, all while maintaining the refined aesthetic defined at launch.
Astrea Jewelry's store opened on a phone browser (iOS)
Astrea Jewelry's store opened on a phone browser (iOS)
Astrea Jewelry store on browser
Astrea Jewelry store on browser
Astrea logo's geometric dissection and reveal
A snippet from brand guidelines prepared for Astrea Jewelry
A snippet from brand guidelines prepared for Astrea Jewelry

Outcome

Astrea now operates with a coherent visual language from Instagram tiles to delivery boxes. The refreshed identity lifts brand recall, simplifies day-to-day content updates, and positions the label to roll out new collections—each one immediately recognizable under a single, stellar banner.
Client Website: astreajewelry.in
Read more about the case study here.
Humane Space - Web, Phone (India), Mail.
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Posted Jul 22, 2025

Designed a comprehensive visual language for Astrea Jewelry and opened them up for business with a streamlined online store.

Likes

3

Views

8

Timeline

Jul 22, 2024 - Oct 25, 2024

Collaborators