FIORE - Brand Identity Design - Luxury Flower Boutique
Arif Creates
🔹 Project Overview
FIORE is a high-end flower boutique that specializes in customized luxury bouquets, catering to affluent individuals, high-profile events, and exclusive celebrations. The project involved creating an elegant and timeless brand identity that embodies the boutique’s commitment to luxury, refinement, and beauty.
Versatile logo variations designed for different touchpoints while maintaining FIORE’s luxurious aesthetic.
Brand Strategy:
Core Values: Elegance, Customization, Luxury, Exclusivity.
Defined audience: High-income individuals and premium events requiring sophisticated floral designs.
Positioning: FIORE as a go-to luxury flower boutique offering bespoke experiences.
The centerpiece of FIORE’s identity: a classical emblem embodying elegance and floral craftsmanship.
Challenges Addressed
Designing a brand identity that balanced ornamental details with modern sophistication.
Creating a timeless logo that exudes luxury while remaining versatile for multiple applications.
References Shared by the Client
Logo Design:
Concept: A classical yet modern emblem with ornamental details, incorporating a floral motif to symbolize beauty and craftsmanship.
Deliverables: Multiple logo variations including a primary emblem, secondary logo, and favicon for versatile applications.
Visual Identity:
Color Palette:
Water Leaf: Freshness and elegance.
Baby Pink and Scarlet: Softness and vibrancy.
Citrine White and Wild Sand: Sophistication and warmth.
Black: Timeless luxury.
Each hue carefully chosen to reflect the freshness and sophistication of FIORE’s floral designs.
Bringing the brand to life: FIORE’s sophisticated stationery design for a seamless customer experience.
The FIORE branding project successfully encapsulates the essence of luxury, elegance, and exclusivity. From its timeless logo to a sophisticated color palette, every detail was meticulously crafted to position FIORE as a leader in the high-end floral industry. The brand identity resonates with its discerning clientele, elevating FIORE’s presence in the world of premium floral design and bespoke experiences.
🔹 About the Designer
👨🎨 Arif – A branding expert with a passion for creating refined identities for luxury brands. The FIORE project exemplifies attention to detail, elegance, and strategic thinking.
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Posted Jan 24, 2025
FIORE - Brand identity design for a luxury flower boutique, showcasing a visual identity that embodies timeless elegance, intricate details, and refined luxury.
