Zepto Cafe - Brand Revamping

Project Brief & Overview:

The Zepto Cafe revamping test project aimed to align the café's identity with the fast-paced, convenient ethos of its parent brand, Zepto. The focus was on creating a fresh, modern brand identity that encapsulates the café's promise of quick service, high-quality offerings, and a welcoming atmosphere. The project involved the redesign of the Zepto Cafe logo, development of a cohesive visual identity, and the conceptualization of a city-wide outdoor campaign that highlights Zepto's unique selling proposition: "Lowest Prices in 10 Minutes."

Role & Industry:

Role: Lead Graphic Designer Project: Brand Revamping & Packaging

Industry: Quick Commerce & Cafe

Creative Direction: For Zepto Cafe, the creative direction was driven by a minimalistic and modern aesthetic that seamlessly integrates with the main Zepto brand. The tone of voice was crafted to be friendly, modern, and approachable, reflecting the café's fast and convenient service. This was supported by a moodboard that drew inspiration from minimal and modern branding examples, focusing on simplicity, warmth, and efficiency.