pro
thesyphon.xyz
Product studio building with early-stage founders.
New to Contra
thesyphon.xyz is ready for their next project!
From my observed experience with countless clients, this is the foundation of brand building.
But I am also curious to know what your unique foundation included?
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So we launched a fun experiment on Twitter, where we asked our community:
“What was the biggest challenge you faced when starting out to build your brand?”
7 founders replied. And every single response pointed to the same thing:
- Start with clarity,
- Know exactly who you’re building for,
- Ship an MVP and let real users guide you
If you relate with these challenges, reach out to us and we can build our way through them! 📩
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Sharing a recent project - Newsroom
Newsroom is a global news and publication platform I designed end-to-end.
The idea was simple: create a single destination for discovering news across sources, without the overwhelm.
Newsroom aggregates content from a wide range of publications, covering current affairs, sports, entertainment, and more, designed for a global, diverse audience.
🧠 Key UX decisions
1. Swipe-based interaction for discovery
I introduced a simple swipe gesture on news cards:
→ Swipe right to like
→ Swipe left to skip
This made browsing feel lightweight and intuitive, especially when dealing with high volumes of content. It also subtly personalizes the feed over time.
2. Reducing information overload
Instead of dense lists, I leaned into a card-based layouts with clear hierarchy, allowing users to scan quickly and decide what to engage with.
3. Designed for global consumption
I focused on a dark theme, with clean visual language and flexible layouts that work across categories and regions, without bias toward any one type of content.
⚙️ What I worked on
• End-to-end product design
• Core discovery and reading flows
• Design system for scalability across categories
• Interaction patterns for engagement and personalization
The goal was to make news consumption feel less overwhelming, more intentional, and easier to navigate.
Would love to hear your thoughts!
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Excited to share Oneport an airport app focused on offering a seamless journey!
This is an MVP and it focuses on a few flows. Would love to hear your thoughts on it!
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Atlas AI Studio Design for Fintech Workflows
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Crafting a Conversion-Focused Web Experience for an AI Startup
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Mr. Loop: Intelligent Onboarding Agent
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Development of Ayre: An AI Travel Planning Agent
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To all builders, we might be a match 👀
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Bringing Ideas to Build
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