pro
thesyphon.xyz
Product studio building with early-stage founders.
New to Contra
thesyphon.xyz is ready for their next project!
Sharing a recent project - Newsroom
Newsroom is a global news and publication platform I designed end-to-end.
The idea was simple: create a single destination for discovering news across sources, without the overwhelm.
Newsroom aggregates content from a wide range of publications, covering current affairs, sports, entertainment, and more, designed for a global, diverse audience.
🧠 Key UX decisions
1. Swipe-based interaction for discovery
I introduced a simple swipe gesture on news cards:
→ Swipe right to like
→ Swipe left to skip
This made browsing feel lightweight and intuitive, especially when dealing with high volumes of content. It also subtly personalizes the feed over time.
2. Reducing information overload
Instead of dense lists, I leaned into a card-based layouts with clear hierarchy, allowing users to scan quickly and decide what to engage with.
3. Designed for global consumption
I focused on a dark theme, with clean visual language and flexible layouts that work across categories and regions, without bias toward any one type of content.
⚙️ What I worked on
• End-to-end product design
• Core discovery and reading flows
• Design system for scalability across categories
• Interaction patterns for engagement and personalization
The goal was to make news consumption feel less overwhelming, more intentional, and easier to navigate.
Would love to hear your thoughts!
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More on Atlas, the MVP we built for an AI builder studio, where fintech teams can:
→ Create agents
→ Test them on real datasets
→ Ship workflows they can actually trust
We led product design end-to-end, focusing on a core flow:
1. Agent playground (testing + iteration)
The focus wasn’t just on designing interfaces, but it was making AI workflows understandable, reliable, and usable in a compliance-heavy context.
A core problem of AI systems is that they are inherently abstract:
→ Multiple models,
→ Schema-driven outputs,
→ Non-deterministic behaviour.
So we focused on simplifying this into a clear mental model:
Define → Run → Review → Refine
🧠 Our Product Design approach
1. Schema-first UX
Instead of exposing model complexity, we designed around structured outputs. Users define what they want, not how the model works.
2. Playground over pipelines
Rather than complex flow builders, we introduced a playground environment where users can:
→ Run agents on real documents,
→ See outputs instantly,
→ Iterate quickly
3. Making outputs trustworthy
4. Reducing cognitive load
🚀 Outcome
A working MVP where teams can:
→ Configure agents using structured schemas,
→ Run them on real-world financial documents,
→ Review outputs and refine workflows before deployment.
All while keeping the experience simple, clear, and production-oriented.
Still early, but excited about shaping how AI tools can feel more usable, especially in high-trust environments.
Reach out to us if you would like to know more! 🚀
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Sharing an App mock up of one of our latest works!
This is Newsroom.
Its a global news and publication platform that is a one stop aggregate of content from a large variety of publication platforms.
Stay Tuned for the prototype!
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This was a recent MVP I worked on, focused heavily on making complex AI workflows feel simple and usable.
Building AI for fintech ≠ building AI for everyone else.
Here comes in Atlas.
An AI studio where fintech teams can:
→ Create agents
→ Test them on real datasets
→ Ship workflows they can actually trust
Inspired by LangChain,
Designed like Cursor,
Built for compliance.
I led the product design for the MVP - shaping core workflows across agents, datasets, and evaluation.
The outcome:
A working system where teams can run AI agents on real financial documents and get structured, reliable outputs.
See thread for more on our outcome! 🧵
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Built this app using Figma Make, it lets people discover dining experiences in their city, plan outings, and invite their friends to them.
People can see what's trending around the, swipe places to bookmark, discover via a map, and book + invite their friends to them.
I built the flow and medium fidelity wireframes on Figma, created on a visual style guide and then built the app using Figma Make.
More on the end result soon! 🚀
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Hey builders!
Here's my submission for the Mobbin x Contra challenge and here’s what I built!
"Downtown” a mobile-first dining discovery and social planning app.
Research on Mobbin, build on Figma, proto on Cursor + Figma Make to create this.
Check out my launch video on X here : https://x.com/Syphon_xyz/status/2037783552394449271
#mobbinchallenge (https://x.com/hashtag/mobbinchallenge?src=hashtag_click)
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We come in focused and deliver work that’s built to perform.
Whether you’re launching a new brand, refining your existing one, or scaling something that’s already working. 🚀
What we bring : Brand strategy, Product design and dev that is optimised for your business goals.
If you need a partner who bridges the gap between vision and execution, let’s talk.
More about us here : thesyphon.xyz
(http://thesyphon.xyz)DM us or Drop a comment!👇
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Every good brand is built on feedback, and I would love to have some! What are your thoughts on thesyphon.xyz (https://thesyphon.xyz) ?
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So we launched a fun experiment on Twitter, where we asked our community:
“What was the biggest challenge you faced when starting out to build your brand?”
7 founders replied. And every single response pointed to the same thing:
- Start with clarity,
- Know exactly who you’re building for,
- Ship an MVP and let real users guide you
If you relate with these challenges, reach out to us and we can build our way through them! 📩
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From my observed experience with countless clients, this is the foundation of brand building.
But I am also curious to know what your unique foundation included?
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To all builders, we might be a match 👀
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My name is Syphon and I’m really glad to meet you. I am recommended to you by some people. ✨
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What makes something an MVP? Here's how we think about it when working with early-stage founders.
An MVP (Minimum Viable Product) lets you test your idea with minimum cost and effort before committing to a full product build.
So how do you build one?
Start with the smallest, most efficient version of your solution, ie. something you can show to users and investors to prove it works.
For more product + build insights, follow our journey at : https://www.instagram.com/syphon.xyz/
What would you add? Let us know in the comments!
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May your branding needs a 'BOP'
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Bringing Ideas to Build
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