Brand Strategist & Marketing PM
Brand Strategist & Marketing PM
![Cover image for [Café & Bakery Visual Branding Series] Café & Bakery Visual ...](https://media.contra.com/image/upload/q_auto:good,w_800/ygxchi6ftfxj8j5x2alg.avif)
[Café & Bakery Visual Branding Series]
Café & Bakery Visual Branding: Turning “Nice Places” into Recognizable Brands
I’ve had the chance to work with three independent cafés and bakeries to shape how they show up visually — not just on social media, but at the counter where people order and decide what to try.
Each space had its own personality: a wine-friendly café, a cozy bakery, and a local neighborhood spot. My role was to translate that feeling into tangible visuals — photos, menus, posters, signage — so that customers could feel the brand the moment they walked in, even before taking the first sip or bite.
21
239
![Cover image for [Airbnb: 2 Listings] Designing Stays That Guests Actually Wa...](https://media.contra.com/image/upload/q_auto:good,w_800/tx4zjnvefqxuziypilkd.avif)
[Airbnb: 2 Listings]
Designing Stays That Guests Actually Want to Rebook
Before working with big brands, I learned a lot about “experience design” by hosting.
I launched and managed two Airbnb listings from scratch — and treated them like tiny, living brands.
I handled everything from interior styling and photography to listing copy, pricing, and social media promotion. The goal was simple: make each stay feel so considered and warm that guests would both leave a great review and tell their friends. Over time, both listings reached Superhost status and maintained an average occupancy of over 90% per month.
It was a small operation, but it taught me something I still use every day:
details matter, and hospitality is one of the strongest forms of branding.
15
198
![Cover image for [adidas: Instagram + Activations] adidas Korea: Turning Offl...](https://media.contra.com/image/upload/q_auto:good,w_800/uxhe9tlnfrnxu83sedym.avif)
[adidas: Instagram + Activations]
adidas Korea: Turning Offline Energy into Social Stories
For the past few seasons, I’ve been leading social for two adidas Korea Instagram channels — one for performance, one for Originals. My sweet spot is where brand, content, and operations meet: translating global assets and live events into local stories that actually resonate with people in Korea.
From marathons and product launches to private community events, I plan how each moment will live online before it happens offline. That means one-take interviews, story formats that fans love to tap through, and wrap-up content that keeps the buzz going long after the event is over.
This work has been about more than just posting:
it’s about building a system that keeps a global brand human, local, and consistent over time.
10
203
![Cover image for [Christmas House: Character Brand Seasonal Pop-up] Christmas...](https://media.contra.com/image/upload/q_auto:good,w_800/pt3phtr2xvhfvwaukgp5.avif)
[Christmas House: Character Brand Seasonal Pop-up]
Christmas House: From First Product Line to Full Seasonal Experience
“Christmas House” was a seasonal pop-up built to launch a production company’s first-ever global character product line. Instead of just placing products on shelves, we turned the space into a cozy, story-driven house that made people want to linger, browse, and collect.
I led the campaign end-to-end as PM — from concept and customer flow to merchandising and staffing. The activation not only achieved strong daily sales and steady visitor numbers, but also generated enough buzz to secure a sequel proposal for “Christmas House 2.”
20
220
Senior Art Director and Creative Storyteller
Senior Art Director and Creative Storyteller
Driven Communicator Making BOLD Moves in Media
Driven Communicator Making BOLD Moves in Media
Graphic design & photography for performing arts
Graphic design & photography for performing arts
Copywriter focusing on Social Media Content
Copywriter focusing on Social Media Content
View more →
Operations & Content Systems for Luxury Brands
I developed the brand Hearthmere from concept to full visual identity, shaping the positioning, packaging system, postcard-inspired branding, art direction, AI-assisted content creation, and campaign imagery around the romance of a slow, nourishing life in the Irish countryside.
From the collectible postcard details and handwritten brand elements to the visual world, messaging, and seasonal product storytelling, every detail was designed to reflect a thoughtful homestead brand rooted in ritual, warmth, and life lived close to the land.
1
1
140
I developed the brand Fiora House from concept to full visual identity, shaping the positioning, product assortment, packaging direction, art direction, AI-assisted content creation, and campaign imagery around the ritual of gathering beautifully and living with intention.
From the logo system and collectible tabletop pieces to the visual storytelling, hosting-inspired content, and launch collateral, every detail was crafted to feel vibrant, timeless, and deeply inviting- a modern homewares brand designed for pieces that are loved well, used often, and kept forever.
0
108
I developed the brand Savra from concept to full visual identity, crafting the name, designed the ultra-realistic model, product suite, positioning, packaging, art direction, AI-assisted content creation, content strategy, and cohesive brand world from the ground up.
Every touchpoint was designed to communicate a grounded, elevated approach to mature skincare centered on ritual, self-respect, and care.
0
114
Creative making businesses the best.
Creative making businesses the best.
“Design is thinking made visual.” – Saul Bass
“Design is thinking made visual.” – Saul Bass
