I developed the brand Hearthmere

I developed the brand Hearthmere from concept to full visual identity, shaping the positioning, packaging system, postcard-inspired branding, art direction, AI-assisted content creation, and campaign imagery around the romance of a slow, nourishing life in the Irish countryside.

From the collectible postcard details and handwritten brand elements to the visual world, messaging, and seasonal product storytelling, every detail was designed to reflect a thoughtful homestead brand rooted in ritual, warmth, and life lived close to the land.