Alyssa Wahrman
Operations & Content Systems for Luxury Brands
I developed the brand Hearthmere from concept to full visual identity, shaping the positioning, packaging system, postcard-inspired branding, art direction, AI-assisted content creation, and campaign imagery around the romance of a slow, nourishing life in the Irish countryside.
From the collectible postcard details and handwritten brand elements to the visual world, messaging, and seasonal product storytelling, every detail was designed to reflect a thoughtful homestead brand rooted in ritual, warmth, and life lived close to the land.
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I developed the brand Fiora House from concept to full visual identity, shaping the positioning, product assortment, packaging direction, art direction, AI-assisted content creation, and campaign imagery around the ritual of gathering beautifully and living with intention.
From the logo system and collectible tabletop pieces to the visual storytelling, hosting-inspired content, and launch collateral, every detail was crafted to feel vibrant, timeless, and deeply inviting- a modern homewares brand designed for pieces that are loved well, used often, and kept forever.
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I developed the brand Savra from concept to full visual identity, crafting the name, designed the ultra-realistic model, product suite, positioning, packaging, art direction, AI-assisted content creation, content strategy, and cohesive brand world from the ground up.
Every touchpoint was designed to communicate a grounded, elevated approach to mature skincare centered on ritual, self-respect, and care.
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I developed the brand LÚRIA from concept to full visual identity, shaping the product line, positioning, packaging, brand storytelling, art direction, AI-assisted content creation, and campaign imagery around the heritage and restraint of estate-grown olive oil from Andalusia, Spain.
From the bottle architecture and label design to the visual world, messaging, and launch collateral, every detail was crafted to reflect a luxury product rooted in land, lineage, and timeless simplicity.
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