I developed the brand LÚRIA

I developed the brand LÚRIA from concept to full visual identity, shaping the product line, positioning, packaging, brand storytelling, art direction, AI-assisted content creation, and campaign imagery around the heritage and restraint of estate-grown olive oil from Andalusia, Spain.

From the bottle architecture and label design to the visual world, messaging, and launch collateral, every detail was crafted to reflect a luxury product rooted in land, lineage, and timeless simplicity.