Fiora House
Alyssa Wahrman
FIORA HOUSE
Turning everyday moments into lasting memories.
I developed the brand Fiora House from concept to full visual identity, shaping the positioning, product assortment, packaging direction, art direction, AI-assisted content creation, and campaign imagery around the ritual of gathering beautifully and living with intention.
From the logo system and collectible tabletop pieces to the visual storytelling, hosting-inspired content, and launch collateral, every detail was crafted to feel vibrant, timeless, and deeply inviting- a modern homewares brand designed for pieces that are loved well, used often, and kept forever.
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Born from a yearning for serveware meant to be anywhere but collecting dust on a shelf.
For gatherings that start in the early evening and end long after the sun sets. For the ladies who lunch in the garden on Sunday and for families who consider a home-cooked meal reason enough to celebrate.
Fiora’s houseware is a reminder of the art in hosting, connecting, and appreciating beauty in all its forms.
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Posted May 28, 2026
Development of the Fiora House brand, including visual identity and marketing materials.
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