LÚRIA Brand Development
Alyssa Wahrman
LÙRIA
Rooted in the land. Refined over time.
I developed the brand LÚRIA from concept to full visual identity, shaping the product line, positioning, packaging, brand storytelling, art direction, AI-assisted content creation, and campaign imagery around the heritage and restraint of estate-grown olive oil from Andalusia, Spain.
From the bottle architecture and label design to the visual world, messaging, and launch collateral, every detail was crafted to reflect a luxury product rooted in land, lineage, and timeless simplicity.
LÙRIA is a luxury, estate-grown olive oil from a family vineyard in Andalusia, Spain, rooted in tradition, sustainability, and generational craft.
Every bottle of LÙRIA carries the care of our family, the wisdom of our ancestors, and the integrity of our land.
From our land, to your table.
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Posted May 28, 2026
Developed a full visual identity for LÚRIA, a luxury estate-grown olive oil brand.
