Shopify Expert | Shopify Developer | Shopify SEO | CRO
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Shopify Expert | Shopify Developer | Shopify SEO | CRO
New brand. New ecommerce experience. Built for a fast-growing sport.
This summer, I had the opportunity to work directly with the founder of Smash Recovery to help bring a new pickleball recovery brand to life.
The project included:
• Developing a bold, aggressive visual identity
• Exploring seven different logo directions
• Building the final black-and-volt brand system
• Creating a Shopify ecommerce experience
• Setting up preorders around the production schedule
• Building the foundation for email capture and launch tracking
The result is more than a new logo or website. It’s a complete launch system designed to help Smash Recovery build an audience, accept early reservations, and measure demand before its products begin shipping.
I’m looking forward to watching this brand grow within the pickleball community.
Need help launching something new—or improving what you already have? I’m accepting new marketing and ecommerce projects for the remainder of the year.
Let’s connect.
VICI. Consulting. Marketing. Ecommerce. Simple.
#BrandDevelopment #Shopify #Ecommerce #MarketingStrategy #Pickleball
Just dropped: #2 Section Timeline 📜
A rail of markers that tracks the section you're reading. Hover one and it widens, its neighbors fan out with it, and that section's preview opens beside it.
Any ideas on what to build next?
→ Get the component (https://contra.com/products/r4vdbKxV-section-timeline-or-section-rail-with-previews-framer-component)
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New series: Building Framer components.
#1: Morph Deck: A fanned deck where each card is your own component. Click one and it expands, the rest dock under it.
→ Get the component (https://contra.com/products/GjFsc4Du-morph-deck-or-click-to-expand-card-deck-framer-component)
One year of Femme Gems and now a brand-new home to match 💐
I’m so proud to share the completed website for my friend Jo’s project, Femme Gems — a space that captures her creative vision, vibrant collections, and the story behind every piece. Watching this brand grow from concept to full-fledged identity (and now to its own digital storefront!) has been such a privilege.
Here’s to Jo, to Femme Gems, and to another year of artistry that shines inside and out. ✨