Linda Carol's Kitchen (LCK) is a custom dessert bakery that specializes in luxurious, freshly crafted cakes and cupcakes for events. The brand combines creativity, quality, and inclusivity, celebrating sweet moments through custom-made desserts and baking classes. The project goal was to elevate LCK's online presence and empower the brand to connect consistently and impactfully with its upscale audience.

LCK faced challenges in maintaining a cohesive brand identity across its digital platforms and creating content that resonated with its target audience of event planners, corporate clients, and individuals seeking bespoke desserts. With limited time and resources to dedicate to social media, Linda Carol's Kitchen needed a clear strategy and user-friendly tools to efficiently showcase its unique offerings and attract more clients.

We developed a tailored social media strategy to showcase LCK's unique offerings and upscale appeal, focusing on content like product photos, testimonials, and behind-the-scenes insights. I also designed branded social media templates, enabling LCK to easily create cohesive, professional posts while saving time and maintaining a consistent online presence.

The new social media strategy and branded templates transformed LCK’s online presence, making it more cohesive and visually appealing. With the streamlined process, Linda Carol's Kitchen increased its engagement and attracted more inquiries from event planners and upscale clients. The professional, consistent branding elevated the perception of the business, positioning LCK as a go-to provider for luxury desserts and enhancing its ability to connect with its target audience.