Rebrand McIntyre Cabinets

Creative Brief: McIntyre Cabinets Brand Identity

Client: McIntyre Cabinets

Project: Logo Design, Business Card, Brochure Design, and Website Design

Project Overview: McIntyre Cabinets is a custom cabinetry shop specializing in high-quality, handcrafted cabinets tailored to clients' unique needs. The goal is to create a cohesive brand identity that reflects their craftsmanship, attention to detail, and premium service. This includes designing a distinctive logo, business card, and brochure that aligns with the company’s values and communicates professionalism and elegance.

Objectives:

Logo: Develop a timeless, versatile logo that embodies McIntyre Cabinets' commitment to quality and craftsmanship. It should feel sophisticated yet approachable, symbolizing the company’s custom-made, high-end products.

Business Card: Create a professional, visually cohesive business card design that seamlessly integrates the new logo, company contact details, and a clean, refined aesthetic, leaving a memorable impression on potential clients.

Brochure: Design a tri-fold brochure that showcases McIntyre Cabinets' services, process, and portfolio of work. It should reflect the craftsmanship and quality of their cabinetry while being informative and easy to navigate.

Website Design: Develop a modern, user-friendly website that serves as an online hub for McIntyre Cabinets. The site should showcase their portfolio, detail services, and provide a seamless way for potential clients to inquire about projects. It should also be responsive across all devices, with a clean, minimalistic design that mirrors the brand’s high-end appeal.

Target Audience: Homeowners, interior designers, and contractors looking for custom cabinetry solutions, particularly those seeking high-end, personalized designs.

Design Tone and Aesthetic:

Sophisticated and Premium: Clean lines, minimalistic, yet elegant.

Craftsmanship: Reflect the attention to detail and customization McIntyre Cabinets offers.

Warm and Approachable: The design should feel inviting, establishing trust in the quality and care put into every project.

Key Message: McIntyre Cabinets delivers custom, handcrafted cabinetry with unmatched precision and quality, offering clients the perfect blend of beauty and function tailored to their specific needs.

Final Deliverables: All assets delivered in appropriate formats (e.g., .AI, .EPS, .PDF, .PNG).