Logo and Flyer - EV Club Great Lakes Bay

Creative Brief for Great Lakes Bay Electric Vehicle Club Logo and Flyer

Project Overview: The Great Lakes Bay Electric Vehicle (EV) Club aims to foster a community of eco-conscious individuals who own or are interested in electric vehicles. The club offers events, educational sessions, and opportunities for members to connect and share knowledge about EV technology and sustainability. The goal of this logo and flyer design project is to establish a strong, recognizable brand identity that reflects the club’s mission and attracts new members.

Target Audience:

Electric vehicle owners and enthusiasts in the Great Lakes Bay area

Environmentally conscious individuals interested in sustainable transportation

Local residents looking for education and community engagement around EV technology

Design Objectives:

Logo: Convey a sense of forward-thinking, sustainability, and community.

Use colors and imagery that reflect both the eco-friendly and technological aspects of electric vehicles.

Ensure the design is versatile for use across various mediums (social media, website, printed materials, etc.).

Flyer: Promote the club’s upcoming events and membership opportunities.

Highlight the benefits of joining the EV club, such as learning about EV technology, networking, and contributing to a greener future.

Key Messaging:

"Join the Movement Towards a Greener Future"

"Connect with Fellow EV Enthusiasts in the Great Lakes Bay Area"

"Learn, Share, and Drive the Future of Transportation"

Tone and Style:

Modern and Clean: Reflect the cutting-edge technology behind EVs with sleek, streamlined design elements.

Eco-Friendly: Use natural colors like green, blue, and white to evoke a sense of environmental consciousness.

Inviting and Community-Oriented: The design should feel approachable and foster a sense of connection and engagement.

Deliverables:

Logo design for the Great Lakes Bay EV Club.

A promotional flyer for print and digital distribution.

Success Metrics:

Increased awareness of the EV Club and its mission.

Growth in event attendance and membership sign-ups.

Positive feedback on the design's effectiveness in representing the club’s values and goals.