Flyer Design - The ARC of Midland

Creative Brief: The Arc of Midland Flyer

Client: The Arc of Midland

Project: Flyer Design

Project Overview: The Arc of Midland is a non-profit organization dedicated to promoting and protecting the rights of individuals with intellectual and developmental disabilities. The goal of this project is to create an informative and engaging flyer that raises awareness about the organization's services, upcoming events, and how the community can get involved. The flyer will be distributed both digitally and in print, targeting potential donors, volunteers, and families in need of services.

Objectives:

Raise Awareness: Design a flyer that effectively communicates The Arc of Midland’s mission, services, and impact on the community.

Encourage Engagement: Inspire the audience to take action, whether it’s volunteering, donating, or participating in events.

Promote Events and Services: Highlight specific programs or upcoming events that align with the organization’s goals of fostering inclusion and support for people with disabilities.

Target Audience:

Local community members interested in supporting individuals with disabilities.

Potential volunteers and donors.

Families of individuals with intellectual and developmental disabilities.

Design Tone and Aesthetic:

Welcoming and Compassionate: Use warm, friendly visuals and language that reflect the supportive nature of the organization.

Professional and Informative: Ensure the flyer clearly outlines the important information while maintaining a clean, easy-to-read layout.

Inclusive and Positive: Incorporate imagery and design elements that promote inclusivity and a sense of community.

Color Palette: Utilize The Arc of Midland’s brand colors, likely bright and uplifting hues, combined with approachable tones that create a sense of support and warmth.

Deliverables:

Flyer Design: A print-ready flyer, including digital versions for online distribution.

Content: Brief, engaging copy that introduces The Arc of Midland, highlights key services and events, and includes a clear call to action.

Contact Information: Ensure the flyer includes website links, phone numbers, and social media handles for further engagement.

Key Message: The Arc of Midland is dedicated to empowering individuals with intellectual and developmental disabilities, fostering inclusivity, and creating a stronger, more supportive community.

Final Deliverables: Print-ready flyer (PDF) and digital versions optimized for email and social media distribution.