Social Media Visuals - McIntosh & Associates

Creative Brief: McIntosh & Associates Social Media Visuals & Animated Stories

Client: McIntosh & Associates

Project: Social Media Visuals & Animated Stories

Project Overview:

McIntosh & Associates is a professional services firm specializing in tax, accounting, and financial planning services. The goal of this project is to design engaging social media visuals, including static posts and animated stories, to increase brand visibility, highlight services, and drive engagement across platforms such as Instagram, Facebook, and LinkedIn. The visuals should reflect the firm's expertise, professionalism, and commitment to client success, while appealing to both existing and potential clients.

Objectives:

Increase Engagement: Create dynamic and visually appealing social media posts that capture the attention of McIntosh & Associates' target audience and encourage interaction.

Showcase Expertise: Design posts and animated stories that highlight the firm’s services, expertise in tax and accounting, and key milestones, such as upcoming tax deadlines or financial planning tips.

Maintain Brand Consistency: Ensure all visuals align with McIntosh & Associates’ existing brand identity, including logo, color palette, and tone of messaging.

Target Audience:

Individuals seeking tax and financial planning services.

Small business owners looking for accounting and payroll support.

Existing clients and followers of McIntosh & Associates across social media platforms.

Design Tone and Aesthetic:

Professional and Trustworthy: The design should reflect the reliability and expertise of McIntosh & Associates, using clean lines and a sophisticated color palette.

Engaging and Informative: Ensure that even complex financial topics are presented in an approachable, easy-to-understand format.

Modern and Approachable: Incorporate a friendly tone while maintaining professionalism, using visually appealing animations and static graphics that feel modern and fresh.

Deliverables:

Social Media Posts: A series of static visuals for Instagram and Facebook, including promotional posts, service highlights, and client testimonials.

Animated Stories: Short animated stories that showcase services, explain key financial concepts, or promote special events or deadlines.

Content Calendar: A schedule of posts to be delivered in a sequence that aligns with key business activities and seasonal tax/financial events.

Platforms: Instagram and Facebook

Key Message: McIntosh & Associates provides expert financial, tax, and accounting services designed to help individuals and businesses navigate complex financial challenges with ease and confidence.

Final Deliverables: All social media visuals (static and animated) in formats optimized for Instagram and Facebook, along with a content calendar for scheduled posts.