Social Media Campaign for ACEA High School

Creative Brief: ACEA High School Social Media Visuals

Client: ACEA High School, Midland, Michigan Project: Social Media Visuals

Project Overview: ACEA High School is a values-driven educational institution that focuses on academic excellence, character development, and community involvement. The goal of this project is to create a series of engaging and visually cohesive social media posts that reflect the school's core values, highlight student achievements, and promote upcoming events. The visuals will be used primarily on platforms such as Instagram and Facebook to increase engagement and visibility among students, parents, and the local community.

Objectives:

Engagement: Create eye-catching social media graphics that encourage likes, shares, and comments while promoting school pride.

Brand Consistency: Ensure that all visuals align with ACEA High School’s brand identity, incorporating the school’s colors, logo, and tone of voice.

Diversity of Content: Design a range of social media visuals, including student highlights, event promotions, academic achievements, and community involvement.

Target Audience:

Current and prospective students, Parents and families, Teachers and staff, The local community in Midland, Michigan

Design Tone and Aesthetic:

Bright and Inspiring: Use uplifting colors and clean, modern design elements to evoke a sense of energy and positivity.

Youthful and Dynamic: 

Incorporate bold, engaging typography and visuals that resonate with high school students.

Community-Focused: 

Highlight the sense of belonging and togetherness that ACEA High School fosters through its educational programs and activities.

Color Palette: Use ACEA High School’s brand colors as the primary palette, with complementary tones to keep visuals fresh and appealing. Stick to school colors for branding consistency.

Deliverables:

Event Promotions: Graphics promoting upcoming events like sports games, school plays, and community service activities.

Student Highlights: Visuals showcasing student achievements in academics, athletics, or extracurricular activities.

Quotes and Values: Posts centered around the school’s core values, featuring inspirational quotes or messages from school leadership.

General Announcements: Posts informing the community about important dates, school closures, or new programs.

Platforms: Instagram and Facebook

Key Message: ACEA High School is committed to academic excellence, fostering strong character, and building a supportive, engaged community that celebrates student success.

Final Deliverables: Ready-to-post social media visuals in formats optimized for Instagram and Facebook (JPEG/PNG).