Revamping Blue Thumb's Brand

Creative Brief: Blue Thumb Brand Identity

Client: Blue Thumb

Project: Re-brand – Logo, Brand Identity

Project Overview:

Blue Thumb is a leading retailer and wholesaler specializing in water features, pond equipment, and other outdoor solutions for both residential and commercial clients. The goal of this re-brand is to modernize the company’s visual identity while staying true to its expertise in water features and dedication to quality. This includes a refreshed logo, updated brand identity, and a redesigned website that elevates the brand and improves customer engagement across all touchpoints.

Objectives:

Brand Modernization: Update Blue Thumb’s logo and overall identity to reflect a more contemporary, professional, and approachable brand, appealing to both retail and wholesale clients.

Consistency Across Channels: Ensure the new visual identity is cohesive across all branding elements, including packaging, print collateral, digital platforms, and social media.

Reinforce Expertise: Position Blue Thumb as a trusted leader in water features and pond equipment, leveraging their experience and deep industry knowledge in the brand messaging.

Target Audience:

Retail Customers: Homeowners looking for high-quality water features and pond products.

Wholesale Clients: Landscapers, garden centers, and contractors seeking to source water feature equipment in bulk.

Environmental and Outdoor Enthusiasts: Individuals interested in enhancing their outdoor spaces with sustainable water solutions.

Design Tone and Aesthetic:

Clean and Natural: Reflect the essence of water and nature through fluid design elements, evoking serenity and elegance.

Modern and Professional: The brand should feel contemporary and reliable, striking a balance between being professional and approachable.

Deliverables:

Logo Redesign: Primary and secondary logo variations.

Brand Identity Package: Updated color palette, typography, and graphic elements for use across all platforms.

Marketing Collateral: Updated brochures, packaging, and promotional materials.

Key Message: Blue Thumb is a trusted leader in water features and pond equipment, committed to enhancing outdoor spaces with sustainable, high-quality products.

Competitors: Other water feature and pond equipment companies, both local and national, competing in the retail and wholesale space.

Final Deliverables: All brand assets (logo, identity package) and print-ready materials.