Shopify Website Design - Midland Mulch

Art Director

Web Designer

Shopify Designer

Adobe Photoshop

Shopify

Creative Brief: Midland Mulch Shopify Website

Client: Midland Mulch, Midland, Michigan

Project: Shopify Website Design

Project Overview:

Midland Mulch

is a local landscape mulch supply company in Midland, Michigan, providing high-quality mulch and landscaping materials to homeowners, contractors, and landscapers. The goal of this project is to design and develop a Shopify website that serves as an online storefront, showcasing the company’s products, simplifying the purchasing process, local delivery option, and improving the overall customer experience.

Objectives:

E-commerce Integration: Design a user-friendly Shopify website that allows customers to easily browse and purchase mulch and other landscaping products online. The website should support secure payment options and provide clear product descriptions and visuals.

Brand Representation: Create a cohesive design that reflects Midland Mulch’s dedication to quality and service, incorporating their branding elements, such as the logo, color palette, and tone of voice.

Responsive Design: Develop a fully responsive website that provides an optimal user experience across all devices, including desktops, tablets, and smartphones.

Target Audience:

Homeowners looking to enhance their landscapes

Contractors and landscapers purchasing in bulk for projects

Gardeners and DIY enthusiasts in the Midland, Michigan area

Design Tone and Aesthetic:

Natural and Earthy: Use warm, natural tones that reflect the product offerings and evoke the idea of landscaping and outdoor spaces.

Clean and Professional: Create a modern and professional layout with easy navigation and clear product categorization.

Inviting and User-Friendly: The website should feel approachable, with simple checkout processes and intuitive design elements.

Deliverables:

Shopify Website: A fully-functional e-commerce website with custom design tailored to Midland Mulch’s needs.

Product Pages: High-quality visuals, detailed descriptions, and pricing for each product.

Shopping Cart & Checkout: A seamless, secure shopping experience with integrated payment gateways.

Mobile-Friendly Design: A responsive layout optimized for mobile users.

Key Message: Midland Mulch provides top-quality mulch and landscaping materials with a customer-first approach, making it easy for locals to enhance their outdoor spaces with the best products.

Final Deliverables: A fully-functional, responsive Shopify website with all necessary files and assets, optimized for both desktop and mobile experiences.