Social Media Visuals - Great Lakes Bay Healthcare

Creative Brief: Great Lakes Bay Health Centers Social Media Visuals

Client: Great Lakes Bay Health Centers

Project: Social Media Visuals

Project Overview: Great Lakes Bay Health Centers provides medical, dental, and behavioral health services to thousands of individuals throughout the Great Lakes region, ensuring accessible and affordable healthcare for all. The aim of this project is to create social media visuals that raise awareness about the range of services offered, promote health education, and encourage community engagement. These visuals will be shared across platforms like Facebook and Instagram to build brand awareness and strengthen relationships with patients and the community.

Objectives:

Increase Awareness: Design social media visuals that communicate the wide range of services Great Lakes Bay Health Centers offers, including medical, dental, and behavioral health care.

Promote Health Education: Create posts that educate the community on important health topics, seasonal health tips, and wellness initiatives.

Drive Engagement: Encourage followers to share posts, ask questions, and make appointments, fostering a sense of trust and care within the community.

Highlight Accessibility: Emphasize that Great Lakes Bay Health Centers is a trusted, affordable healthcare provider accessible to all, regardless of income or insurance status.

Target Audience:

Local residents in need of affordable healthcare services.

Patients and families already receiving care from Great Lakes Bay Health Centers.

Individuals seeking health education or wellness resources in the Great Lakes region.

Design Tone and Aesthetic:

Friendly and Approachable: The visuals should convey warmth, care, and inclusivity, creating a connection with the community.

Professional and Trustworthy: While friendly, the design should reflect the professionalism and expertise of the healthcare providers.

Health-Focused: Use clean, calming design elements to promote a sense of wellness and healthcare expertise.

Deliverables:

Service Highlights: Social media visuals promoting specific services such as medical, dental, and behavioral health care.

Health Tips and Education: Posts offering seasonal health advice, tips on maintaining wellness, and educational content about various health topics.

Community Events: Graphics promoting health fairs, vaccination drives, and other events organized by Great Lakes Bay Health Centers.

Testimonial Spotlights: Posts highlighting patient stories to build trust and engagement.

Platforms: Instagram and Facebook

Key Message: Great Lakes Bay Health Centers is committed to providing high-quality, affordable healthcare services to all individuals in the Great Lakes region, regardless of their financial situation or insurance status.

Final Deliverables: Optimized social media visuals (JPEG/PNG), including square and portrait formats for various platforms, ready for posting.