Project Overview

Client: One & Only Exotics

Industry: Cannabis Provisioning and Promotions

Location: Michigan, USA

Project Timeline: Late 2022 - Late 2023

Brand Design: Development of brand styles, logos, and guidelines.

Graphic Design: Creation of visually compelling brand assets.

Package Design: Innovative packaging for cannabis provisions.

Video Editing / Animation: Creative ideation and production of an introductory promotional video spot.

After Effects

Illustrator

Photoshop

In late 2022, One & Only Exotics sought to distinguish itself in a competitive cannabis market through unique brand and logo design. The project kicked off with the creation of three logo mockups, undergoing multiple iterations to achieve a design that was not only clean and scalable but also elegant and distinguishable. The final logo set One & Only Exotics apart, emphasizing simplicity and elegance crucial for brand recognition.

As the lead for product and packaging design for the 2023 featured provisions selection, the challenge was to design packaging that stood out in a market where visual appeal directly influences brand awareness. The project delivered five unique provision offerings, each with packaging designed to highlight the product's individuality while ensuring brand consistency and market appeal.

The subsequent phase of our collaboration in late 2023 focused on enhancing One & Only Exotics' promotional efforts through graphic design and video editing. The creation of a short, impactful promotional video spot aimed to introduce viewers to the One & Only Exotics community and services. Inspired by the retro aesthetic of the iconic film "Scarface," the video leveraged the mantra "The World Is Yours," blending original film elements with brand assets to produce an authentic, engaging experience. This strategic choice to use minimal informational content and a focus on the vintage and mysterious brand aesthetic aimed to spark curiosity and draw viewers closer to the brand.

This project exemplifies the power of cohesive brand and product design in establishing a strong market presence. Through innovative thinking and creative execution, One & Only Exotics has successfully differentiated itself in a crowded market, paving the way for future growth and brand loyalty.