CROWNROOT | Cold-Pressed Vegetable Shot Brand by Kullen JahnkeCROWNROOT | Cold-Pressed Vegetable Shot Brand by Kullen Jahnke

CROWNROOT | Cold-Pressed Vegetable Shot Brand

Kullen Jahnke

Kullen Jahnke

CROWNROOT logo | Animated in Jitter
CROWNROOT is a cold-pressed vegetable shot brand built to make vegetables craveable, not dutiful. The mission is simple: turn real produce into a daily ritual that feels bold, clean, and easy to stick with.
This makes getting your greens as simple as grabbing a bottle from the fridge and taking one shot. No powders, no prep, no complicated routine, just a quick hit of vegetables you can actually look forward to.
The brand’s core idea is “vegetables, loud” a direct, confident voice paired with flavor-first naming and a system that lets each blend feel distinct at a glance. The packaging leans tactile and grounded, with an earthy palette tied to the ingredients, and a bold typographic layout that keeps everything clear, modern, and unmistakably vegetable-forward.
CROWNROOT Dielines | Animated in Jitter
CROWNROOT Flavor Family
CROWNROOT Flavor Family
CROWNROOT Desktop Homepage / Product Screen  |  Made in Figma
CROWNROOT Desktop Homepage / Product Screen | Made in Figma
CROWNROOT Mobile Product Screen  |  Made in Figma
CROWNROOT Mobile Product Screen | Made in Figma
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Posted Jan 26, 2026

End-to-end concept: label hierarchy, color system, and hero visuals built to translate cleanly from bottle to homepage.