Marketing Event Branding & Asset Creation

The Marketing & Branding Mixer was a business brunch designed to bring local business owners together, providing them with a platform to connect, network, and gain insights into their marketing and design needs. This event was a collaboration with Juniper Marketing, combining expertise in marketing strategy and design to create a cohesive and professional experience for attendees.

Since our two businesses have distinct branding, the challenge was to design a cohesive visual identity for the event that aligned with both of our styles while establishing a professional and inviting atmosphere. We wanted the branding to reflect the upscale tone of the event and its purpose as a business-focused brunch, while also ensuring it felt approachable and community-oriented. Additionally, we needed to design all of the event assets, from signage to social media templates, while maintaining consistency across platforms and print.

To meet these goals, I developed a full branding suite for the event, including a logo, color palette, typography, and custom visuals. This branding extended to all event materials, such as invitations, menus, signage, and social media content, ensuring a unified look and feel. The design combined a professional aesthetic with warm, approachable elements to foster connection and community.

The result was a visually cohesive event experience that elevated the Marketing & Branding Mixer’s impact and reinforced the value of professional design in building relationships and creating memorable moments.

The cohesive event branding elevated the overall experience, creating a professional and polished atmosphere that resonated with attendees. The visuals helped set the tone for meaningful connections, reflecting the event’s purpose of fostering collaboration and community among local business owners. By seamlessly blending design and marketing, the event left a lasting impression and reinforced the importance of thoughtful, strategic branding.