Freelance Brand Strategists in MiamiFreelance Brand Strategists in Miami
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Racquel Guyton's avatar
Racquel Guyton
Hollywood, USA
I help brands stand out through strategy and storytelling
23
Followers
I help brands stand out through strategy and storytelling
Cover image for Olaplex x Bee BlonDor Beauty Mixer
Olaplex x Bee BlonDor Beauty Mixer
3
28
Cover image for SHEIN Campus Ambassador Event Branding
SHEIN Campus Ambassador Event Branding
1
16
Cover image for Volcan Tequila Immersive Tasting Experience
Volcan Tequila Immersive Tasting Experience
0
18
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Brand Strategist(3)
Elena Vid's avatar
Elena Vid
proMiami, USA
Data to Design: Clarity, Precision, Craft
10
Followers
Data to Design: Clarity, Precision, Craft
Cover image for I pulled wine data while exploring a potential client space....
I pulled wine data while exploring a potential client space. Not to pitch — to understand what’s actually changing. I analyzed 120 trending wine videos. 342M views. 149K comments. After filtering spam and shallow replies, I ended up with 1,200 high-signal comments. What people were really talking about: – “How much is too much?” – “Red wine makes my face swell.” – “It felt like a fine line.” So instead of starting with branding ideas,I used those signals to design a new wine brand concept. Clear labels. Alcohol %, sulfites, pairing, occasion. Wine you can evaluate before you pour. This is the point: Don’t guess what the market wants. Listen to what it’s already saying. Also used some testing for visual direction here in Instagram. Thank you everyone who is voted!
2
134
Cover image for Imagine you’re starting a coffee brand. The market is oversa...
Imagine you’re starting a coffee brand. The market is oversaturated. Where do you even look? I look at the data. I pulled 120 trending TikTok videos from the last 7 days. 928M views. 462K comments. Then I sorted comments by depth of conversation and likes. The insights? – Menus feel like hieroglyphs – $7 coffee stings – Rituals are broken but deeply emotional From that, I created Grounded. Eco-friendly kits. Custom blends. Health-driven rituals. This is the point: Don’t start with a moodboard. Start with signals. Signals → Design → Product. Curious how this method might apply to your market? Let’s talk.
2
19
369
Cover image for One of my favorite consulting projects: we built several new...
One of my favorite consulting projects: we built several new venture concepts for Ashley and turned our HQ into a full walkthrough of their future. Each room had a dedicated team and a new tech story to reveal—my role was to design the visual world that tied it all together, inspired by data flows, ML, and AI systems.
20
372
Cover image for Product Vision & Visual Language Development
Product Vision & Visual Language Development
1
15
Brand Strategist(2)
Nathalie Darlin's avatar
Nathalie Darlin
Miami, USA
Tailored brand building & social media marketing
5.0
Rating
3
Followers
Tailored brand building & social media marketing
Cover image for Vintage Clothing Brand Strategy and Design
Vintage Clothing Brand Strategy and Design
1
13
Cover image for Artem Creative: Strategic Vision, Iconic Brands
Artem Creative: Strategic Vision, Iconic Brands
0
29
Cover image for Sush Digital Media - Branding Redesign
Sush Digital Media - Branding Redesign
1
20
Cover image for Brand Strategy + Visual Identity - IVP Photography
Brand Strategy + Visual Identity - IVP Photography
0
21
Brand Strategist(4)