Imagine you’re starting a coffee brand. The market is oversa...
Elena Vid
Imagine you’re starting a coffee brand.
The market is oversaturated.
Where do you even look?
I look at the data.
I pulled 120 trending TikTok videos from the last 7 days.
928M views. 462K comments.
Then I sorted comments by depth of conversation and likes.
The insights?
– Menus feel like hieroglyphs
– $7 coffee stings
– Rituals are broken but deeply emotional
From that, I created Grounded.
Eco-friendly kits. Custom blends. Health-driven rituals.
This is the point:
Don’t start with a moodboard.
Start with signals.
Signals → Design → Product.
Curious how this method might apply to your market? Let’s talk.
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Posted Nov 13, 2025
Imagine you’re starting a coffee brand. The market is oversaturated. Where do you even look? I look at the data. I pulled 120 trending TikTok videos from t...
