Imagine you're starting a skincare brand.
The market is oversaturated. Where do you even look?
I look at the data.
I analyzed 1,397 TikTok comments + 179 Reddit posts from skincare communities.
So I built Evident - a 3-product line that bridges the gap:
→ SPF that actually works for all skin tones (30% of Reddit users need this)
→ Full ingredient transparency with concentrations (25% demand this)
→ Derm-validated formulations (not influencer-validated)
→ 90-day money-back guarantee (we stand behind the science)
This is how you create products people need - not just ones that look good in a flat lay.
Signals → Design → Product.
Curious how this method might apply to your market?