I pulled wine data while exploring a potential client space....

I pulled wine data while exploring a potential client space.

Not to pitch — to understand what’s actually changing.

I analyzed 120 trending wine videos. 342M views. 149K comments.

After filtering spam and shallow replies, I ended up with 1,200 high-signal comments.

What people were really talking about:

– “How much is too much?” – “Red wine makes my face swell.” – “It felt like a fine line.”

So instead of starting with branding ideas,I used those signals to design a new wine brand concept.

Clear labels. Alcohol %, sulfites, pairing, occasion. Wine you can evaluate before you pour.

This is the point: Don’t guess what the market wants. Listen to what it’s already saying. Also used some testing for visual direction here in Instagram. Thank you everyone who is voted!