The market looks clean, calm, and cluttered — everyone’s sel...

Elena

Elena Vid

The market looks clean, calm, and cluttered — everyone’s selling balance, mindfulness, and magnesium. But I don’t start with the moodboard. I look at the data. I pulled 67 trending TikTok videos from the last 3 months across: wellness, longevity, beauty, and health. Together: 75.7M views, 7.3M likes, 99.8K comments. Then I sorted the comments by depth of conversation and engagement. From that, I’d build VitaSync. Personalized vitamins that sync with mood, sleep, and daily rhythm. Not just “feel better” — feel understood. Because the next era of wellness isn’t aesthetic — it’s adaptive. The point: Don’t start with trends. Start with signals. Signals → Design → Product. Curious how this could shape your next brand? Let’s talk.
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Posted Nov 13, 2025

The market looks clean, calm, and cluttered — everyone’s selling balance, mindfulness, and magnesium. But I don’t start with the moodboard. I look at the dat...

Imagine you're starting a skincare brand. The market is over...
Unified Branding Concept for Dual Collaboration
Unified Branding Concept for Dual Collaboration
One of my favorite consulting projects: we built several new...
One of my favorite consulting projects: we built several new...