As a mom herself, Ivanna cares deeply about capturing precious family memories. They specialize in luxury family and newborn photography, passionately documenting families in all their stages through a modern, artistic lens. We partnered to create a new brand identity that reflects the luxury experience she offers.

Ivanna changed her brand name and increased her pricing, but her existing branding did not reflect the luxury experience she provided. This disconnect caused her brand image to fail in attracting her target audience.

I conducted market analysis and developed audience personas to understand the preferences of high-income families in the Miami/Fort Lauderdale area, particularly those with kids or expecting. Based on these insights, I crafted a new brand identity, including a logo and color palette, to resonate with her audience and elevate her brand's presence.

The rebrand transformed Ivanna Vidal Photography into a luxury brand. The new logo and color palette exuded elegance, significantly enhancing her brand image and boosting bookings, solidifying Ivanna's reputation in the family and newborn photography market.