Project 192 - Brand Design

Overview Welcome to Project 192, a brand that captures the heart of New York City while delivering bespoke web design solutions for high-end clients. Inspired by the vibrant street where the founder grew up, this brand intertwines innovation, creativity, and individuality. It was designed to speak directly to those seeking a bold, custom website that stands out just as much as their brand.

The Challenge Our client, a talented web designer, envisioned a brand that seamlessly merges the energy of NYC with the sophistication of luxury design. The goal was to attract high-end businesses while staying true to the founder’s roots. The branding had to feel upscale yet approachable, with a distinct personality that would resonate with clients who value innovation.

The Solution We crafted a visual identity that draws inspiration from New York’s dynamic energy, blending urban elements with sleek, modern design. From the typography to the color palette, every detail reflects Project 192’s ethos: “Where innovation meets seamless design.”

Logo Design: A minimal yet impactful logo that exudes confidence, with sharp lines and contemporary typography reminiscent of NYC’s skyline.

Color Palette: A sophisticated mix of muted tones and bold accents, inspired by the juxtaposition of NYC’s industrial architecture and creative energy.

Typography: Clean, modern fonts with a hint of editorial flair to balance luxury and creativity.

Project 192 is more than a brand; it’s a story. It’s a testament to how deeply rooted inspiration can shape exceptional design. Through thoughtful branding, we helped elevate the company’s identity, enabling it to connect with clients who share the same passion for innovation and creativity.