Payment Processing Start-Up Visual Identity and Landing Page

Michael Sarduy

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Brand Strategist

Webflow Developer

Creative Designer

The Goal

Uniflex came to us with a vision: create a cutting-edge online presence that mirrors their mission to simplify payments, protect merchants, and empower success. This project was a complete overhaul, as they didn’t have an existing logo or branding materials. They trusted us to craft their visual identity, design custom graphics, and develop a high-performing Webflow website to reflect their forward-thinking solutions.

Visual Identity

For Uniflex, we built a cohesive and bold brand identity from scratch:
Logo Design: A modern and dynamic logo that represents simplicity, security, and innovation—key elements of Uniflex’s brand.
Color Palette: Sleek black and green tones were chosen to convey trust, reliability, and progressiveness.
Typography: Clean, bold fonts were used to enhance readability and create a confident, professional tone.
Custom Graphics: We designed data-driven visual elements like charts, dashboards, and icons to showcase their solutions in an engaging and informative way.
This identity helped position Uniflex as a leader in payment solutions with a sleek, professional aesthetic.

Site Strategy

We developed a strategic framework for their Webflow site to maximize engagement and conversion:
1. Clear Value Proposition: The homepage prominently highlights Uniflex’s mission, services, and benefits, ensuring visitors immediately understand the value they provide.
2. User-Centric Content Flow: By organizing information hierarchically, we guided users through their solutions, building trust and encouraging action with testimonials, service highlights, and FAQs.
3. Seamless Navigation: An intuitive menu structure was implemented to help users quickly find relevant information.
4. Call-to-Actions (CTAs): Strategically placed CTAs like “Get Started” and “Learn More” ensure visitors are directed toward booking a demo or learning about their services.

Website Design and Development

With the foundation set, we brought the brand to life with a visually stunning and high-performing Webflow website:
Custom Graphics and Animations: We created dynamic visuals, such as animated sales dashboards and interactive features, to give the site a polished, high-tech feel.
Responsive Design: The site was designed to look flawless and function seamlessly on all devices.
Optimized Performance: From fast-loading pages to on-page SEO, we ensured that the site was both beautiful and effective.
High-Impact Visuals: Hero sections with bold statements and high-quality imagery immediately capture attention and communicate the brand’s expertise.

Results

Since launching, the new branding and Webflow website for Uniflex has delivered incredible results:
• Boosted online inquiries and demo requests.
• Increased user engagement.
• Positioned Uniflex as a professional, cutting-edge leader in their industry.
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Posted Aug 24, 2024

complete brand overhaul for a start-up, including designing a new logo, branded materials, and launching a visually stunning website to increase sign ups.

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Brand Strategist

Webflow Developer

Creative Designer

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