Freelancers using Figma in Madison

Freelancers using Figma in MadisonFreelancers using Figma in Madison

Projects People

proMadison, USA

I build brands that match the quality of your product.

52: Followers

I build brands that match the quality of your product.

Cover image for Colony is a conceptual platform

Colony is a conceptual platform for multi-agent collaboration. The part I enjoyed most about this project was visualizing the relationship between agents. Rather than treating AI as a single intelligent system, the brand explores how specialized agents can work together, share context, and contribute toward a common goal. The identity draws from ideas of coordination, collective intelligence, and interconnected systems, translating a complex technical concept into a simple, memorable visual language. Check out the full project: https://www.jamesklahn.com

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Cover image for Here's another sneak peek! Excited

Here's another sneak peek! Excited to bring this one together. Case study should be live soon!

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Cover image for Working on something new...

Building out

Working on something new... Building out the case study now. Hoping to have it ready to share by this weekend. This one's worth waiting for :)

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Cover image for One of my favorite ways

One of my favorite ways to sharpen my branding skills is by studying growing local companies and exploring how their identity systems could evolve alongside the business. For this concept, I looked at a Wisconsin-based brand and explored what a more cohesive visual system might look like across products, packaging, and future customer touchpoints. Rather than focusing on a single package design, the goal was to think about how the brand could scale consistently as new products, marketing materials, and experiences are introduced. This isn't a finished solution or recommendation; more of an exercise in translating a strong product and business into a more unified brand system. I always find these explorations valuable because they force me to think beyond individual assets and focus on the larger story a brand is trying to tell. A few early concepts ↓

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I love using creativity to help your business grow!

I love using creativity to help your business grow!

Cover image for Mobile app / website for ordering Asian food in a wrap

Mobile app / website for ordering Asian food in a wrap

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Cover image for Mobile app for finding vegan food & products

Mobile app for finding vegan food & products

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Cover image for Mobile app for booking a movie ticket (Google project)

Mobile app for booking a movie ticket (Google project)

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Cover image for WordPress Site Redesign for knowGodCoach

WordPress Site Redesign for knowGodCoach

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Product Designer, Entrepreneur, & Linguist

Product Designer, Entrepreneur, & Linguist

Cover image for Madison Gas & Electric UI rebrand

Madison Gas & Electric UI rebrand

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Cover image for Flax clothing case study

Flax clothing case study

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Cover image for Nike app "SNKRS" community case study

Nike app "SNKRS" community case study

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Michael Laufersweiler

proMadison, USA

Website Design & Development | Fullstack Engineer | UX/UI

Website Design & Development | Fullstack Engineer | UX/UI

Cover image for The Body Biz

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Cover image for Brady Digital Consulting

Brady Digital Consulting

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Cover image for Cadence Private Capital

Cadence Private Capital

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Cover image for Lauf.co (Our Own Company Website)

Lauf.co (Our Own Company Website)

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Web designer building immersive digital spaces

New to Contra

Web designer building immersive digital spaces

Cover image for Pingyao International Film Festival

Pingyao International Film Festival

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Cover image for ALL CAPS

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Cover image for Creative Portfolio

Creative Portfolio

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Cover image for IGNORANT 404

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Copywriting that converts and engages 💬

Copywriting that converts and engages 💬

Cover image for Landing Page Design

Landing Page Design

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Cover image for Web Design & Webflow Development for Simplechat

Web Design & Webflow Development for Simplechat

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Cover image for 5 Ways to Elevate Your Automated Email Marketing Campaigns

5 Ways to Elevate Your Automated Email Marketing Campaigns

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Cover image for Fashion Ad Instagram Reel

Fashion Ad Instagram Reel

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Full-Stack Designer with Silicon Valley Expertise

Full-Stack Designer with Silicon Valley Expertise

Cover image for Logos

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Cover image for (O)1 Labs

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Cover image for Kraken

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All your web design needs in one place

All your web design needs in one place

Cover image for NR Digital Dynamics Website

NR Digital Dynamics Website

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Cover image for Social Media Marketing

Social Media Marketing

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Cover image for Content Writing

Content Writing

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