Cadence Private Capital is a private equity firm that focuses on helping businesses grow and succeed by providing strategic financial investment and guidance. The firm works closely with its clients to develop tailored investment strategies that lead to long-term growth and success.

Goals & Process The key goal for this project was to build a sophisticated and polished website that clearly communicates Cadence Private Capital's services and values. The design needed to be professional yet welcoming, ensuring trust and engagement from both businesses and investors.

We collaborated closely with the client, holding Zoom meetings to understand their vision and design preferences. Multiple design concepts were created and shared, ensuring alignment with their goals. Through continuous asynchronous communication, we refined each page to perfection, focusing on user experience and optimizing for conversions.

For the design, we aimed to reflect the high-end, professional nature of Cadence Private Capital by utilizing a modern and clean aesthetic with strong, minimalistic visuals. The goal was to balance formality with accessibility, ensuring the site was engaging but still professional and trustworthy.

Typography: Montserrat