ExpressBrand Studio refined its key selling point in just a few words.
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Here is a quick snapshot of the brand guidelines for my recent brand project for ExpressBrand Studio... more to come!
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Here are a few snapshots from a recent branding project I have been working on. Full case study & exploration will be out soon! The goal was to help this founder communicate their uvp through every touch point: Reducing the noise and providing clarity.
The brand mark symbolizes the ideas of taking large amount of information (often tangled up in a mess) and reducing it into the most valuable output. It also creates an abstract E monogram that relates to the brand name.
Would love to hear your thoughts on this human-led approach!
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Working on the V2 for my personal site... This section focuses on my key services. Would love to hear everyones thoughts on the layout.
I am currently working on identifying what minimal card illustrations / animations would work best to showcase each offering. Leaning towards showcasing actual assets for each (brand guidelines, landing pages, GTM assets) or something more abstract like a brand bento grind, a landing page that changes widths to represent multiple devices, and some sort of simplified GTM roadmap for the final card.
Would love to hear your thoughts!
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Based in Minnesota, ZenBrix is bringing AI clarity to the chaotic world of construction management.
When selling sophisticated software to builders, trust is everything. The goal of this design was to elevate the hero section to match the quality of the actual product. By introducing better visual hierarchy, depth, and a clearer value proposition, I aligned the external brand signals with the internal product value.
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Wanted to share a few snapshots from a supplement brand I worked on building called Goblin Serum.
Bold energy, bold results.
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I spent some time this morning refreshing the Chazen Museum of Art landing page. When designing for cultural institutions, the challenge is balancing utility (tickets/hours) with inspiration (art/history).
Here is a breakdown of the visual system:
Icon Set: Custom abstract glyphs that reference primitive etchings to bridge the gap between the ancient collection and the modern web.
Typography: A high-contrast serif pairing that prioritizes readability without losing sophistication.
Visual Rhythm: An immersive hero loop that sets a slow, deliberate pace for the user.
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Decided to update the landing page for the Chazen Museum of Art as my warm-up today.
My goal was to modernize the landing page and make it feel a bit more premium while still having some historic elements. I did switch the side to dark mode to really have the featured exhibitions & work stand out.
Let me know what you think!
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Wanted to share the 3 final directions for Kiwipop! Gotta love refining hundreds of ideas into just a few final options. 🍀
(We did land on the abstract kiwi concept as the final)
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Quick snapshot of a recent brand update for Kiwipop!
Think: Duolingo meets credit card debt. Kiwipop helps consolidate credit card debt while helping provide basic education to users.
One of my favorite projects to date! 🙌
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Some tiles from a recent app project I worked on!
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Thoughts on this logo direction for Flint Bishop International Airport? My goal was to incorporate water/water drop with their main offer: any destination in one stop or less.
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Bringing a bit of life to a static mark. What do you think?
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Logo mark designed for Tanglio, a new app focused on helping students manage their e-functions more clearly and efficiently.