One of my favorite ways

One of my favorite ways to sharpen my branding skills is by studying growing local companies and exploring how their identity systems could evolve alongside the business.

For this concept, I looked at a Wisconsin-based brand and explored what a more cohesive visual system might look like across products, packaging, and future customer touchpoints. Rather than focusing on a single package design, the goal was to think about how the brand could scale consistently as new products, marketing materials, and experiences are introduced.

This isn't a finished solution or recommendation; more of an exercise in translating a strong product and business into a more unified brand system. I always find these explorations valuable because they force me to think beyond individual assets and focus on the larger story a brand is trying to tell.

A few early concepts ↓