Creative Portfolio by Sarah FengCreative Portfolio by Sarah Feng

Creative Portfolio

Sarah Feng

Sarah Feng

Knoll Workplace Research Library

A forward-looking rebrand for Knoll that aligns with its research-driven philosophy while introducing a UX platform, and an animated guide character.

Pingyao International Film Festival

A rebrand and anti-screen recording campaign translating Pingyao’s historical culture into a contemporary film festival identity.

ALL CAPS

A caps-only shopping platform solving the problem of poor cap fitting through head-scan measurements and layered product information.

NIKE ACG x ULTRA-TRAIL CHONGLI

Internship project @ UDL. Contributed to the design of an event visual system applied across promotional motions and merchandise.

Fendi x Zhou Yue

Internship project @ UDL. A packaging and booklet design for a collaborative Mid-Autumn gift box between Fendi and ceramic artist Zhou Yue.

Pingyao Ancient City

A rebrand for Pingyao Ancient City, translating its historic urban fabric and architectural heritage into a contemporary visual identity.

Ignorant 404

A fictional magazine that explores critical perspectives on the digital world, encouraging readers to remain sober amid the rise of technologies.

Falling Gaia

A survival game where a scientist is stranded on the ruined planet, must gather resources and uncover the stories of a once-thriving civilization.

Starlight Jewelry Shop

A simulation game where players run a small jewelry shop, gather luminous gems, and uncover encounters that may influence humanity’s future.

vocal group hall of fame

A rebrand for the vocal group that visualizes vocal power through the imagery of a shattered glass goblet.

Fantome

A CD package design for Hikaruu Utada's album Fantôme, translating the album’s themes of silence, loss, and renewal into a visual form.

Interview: Muon

An interview with Muon Studio, featuring a custom typeface inspired by the cosmic particle that reflects the studio’s experimental visual philosophy.

GREENTOPIA

A group exhibition that critiques the western green house as a curated "utopia" of exoticized nature.

“Merry Christmas, Mr. Lawrence!”

A publication and website exploring the ideas of cover, resampling, and homage through layered dialogues.

Round Table Night

A role-playing board game where players trade "experience" cards through character-based interactions in the setting of an arts school.

ABC Dinamo

A type specimen exploring the potentiality of bringing a digital typeface to print, using evidence bags to play with the idea of a "specimen".

v.1 fall 24

A publication design for v.1, developed through a process that explores what we see between observation, imagination, and shifting social landscapes.
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Posted Jun 23, 2026

A comprehensive design portfolio showcasing various creative projects including branding, game design, and publications.