Creative Portfolio

A forward-looking rebrand for Knoll that aligns with its research-driven philosophy while introducing a UX platform, and an animated guide character.

A rebrand and anti-screen recording campaign translating Pingyao’s historical culture into a contemporary film festival identity.

A caps-only shopping platform solving the problem of poor cap fitting through head-scan measurements and layered product information.

Internship project @ UDL. Contributed to the design of an event visual system applied across promotional motions and merchandise.

Internship project @ UDL. A packaging and booklet design for a collaborative Mid-Autumn gift box between Fendi and ceramic artist Zhou Yue.

A rebrand for Pingyao Ancient City, translating its historic urban fabric and architectural heritage into a contemporary visual identity.

A fictional magazine that explores critical perspectives on the digital world, encouraging readers to remain sober amid the rise of technologies.

A survival game where a scientist is stranded on the ruined planet, must gather resources and uncover the stories of a once-thriving civilization.

A simulation game where players run a small jewelry shop, gather luminous gems, and uncover encounters that may influence humanity’s future.

A rebrand for the vocal group that visualizes vocal power through the imagery of a shattered glass goblet.

A CD package design for Hikaruu Utada's album Fantôme, translating the album’s themes of silence, loss, and renewal into a visual form.

An interview with Muon Studio, featuring a custom typeface inspired by the cosmic particle that reflects the studio’s experimental visual philosophy.

A group exhibition that critiques the western green house as a curated "utopia" of exoticized nature.

A publication and website exploring the ideas of cover, resampling, and homage through layered dialogues.

A role-playing board game where players trade "experience" cards through character-based interactions in the setting of an arts school.

A type specimen exploring the potentiality of bringing a digital typeface to print, using evidence bags to play with the idea of a "specimen".

A publication design for v.1, developed through a process that explores what we see between observation, imagination, and shifting social landscapes.