The Vocal Group Hall of Fame rebrand draws inspiration from the thrilling moment when a voice shatters a glass goblet — transforming vocal power into a visual identity that brings playfulness and jazzy energy into an honored space.

As part of the rebrand, I designed an interactive experience that invites audiences to try shattering a glass with their voices. By enabling the microphone and camera, users can challenge friends to hit high notes together. Once a certain vocal level is reached, the virtual glass breaks and participants unlock the ability to form their own vocal group.