Brand Voice Sculptor & Storyseller || Me = AI + Authenticity
Brand Voice Sculptor & Storyseller || Me = AI + Authenticity
What I Learned Working with a Giant ‘Evil' Tech Company — Part 1 (or: How I Helped Train an A.I. Model Without Losing My Soul)
You know which one.
From May 2023 to July 2024, I worked on a long-term A.I. content evaluation project through Tech Mahindra (agency) for one of the largest, most powerful tech companies on the planet.
Now, I can’t name them (NDA), but...they might rhyme with "Doodle."
The project focused on assessing generative A.I. performance at scale—used by millions of users worldwide.
What started as basic annotation turned into a masterclass in managing scale, building documentation, designing training systems, and evaluating human-A.I. interaction.
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Forward Deployed Architect | AI, ERP & Platform Delivery
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Forward Deployed Architect | AI, ERP & Platform Delivery
Empowering others to create ✨
Experienced Social Media Manager 📲
Experienced Social Media Manager 📲
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Project Manager focused on entertainment industry
Project Manager focused on entertainment industry
Expert Project & Account Management
Expert Project & Account Management
Creative Director skilled in strategy and messaging
Creative Director skilled in strategy and messaging
I've been fortunate to work with many amazing clients in my marketing journey, ABC Entertainment being one of them! During my time working with them, I worked exclusively on their digital marketing creative project management for every single show premiere/release during my time with them. These campaigns were extensive and strategic, covering everything from paid social, contextual and native digital placements, connected TV/streaming, and digital radio. My role was to herd all the cats--the cats being all the creative agencies working on the static, motion/interactive, and video content, all the media vendors and publications that would feature our assets, and working with producers and execs at ABC to forecast and strategizes each campaign role out. Sharing a few snippets from a previous rollout for the Rebel premiere.
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Bit of a humble brag, but I was part of the team that helped Los Cabos undergo a major rebrand a few years back, "The Baja Way". This was a full-blown extensive branding process from top to bottom, include a few in-destination photo and video shoots, a digital, OOH, print, email, & social campaign, a full website rebrand, & the creation of many branded informational assets, such as this beautiful Travel Advisor Guide. The guide served to hit the Trade/B2B side of the market, while the other aspects of the campaign were geared for consumers. I've shared a few images to show a bit of what we put together! This took a considerable amount of time & manpower to put together, especially with all the research and coordination with in-destination organizations and vendors to provide up-to-date information in this guide.
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One of my previous returning clients, Atombeam, raised multiple successful crowdfunding rounds (think $20M each round), heavily leaning into our landing page strategies. I served as the Creative Director and editor for their overarching marketing assets, including their landing pages and their paid social content.
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Sharing a project I served as the Creative Director for earlier this year for my client, Blender Bombs, for their equity crowdfunding campaign. It's colorful and bubbly, matching the client's signature branding, while incorporating fun movement in key areas. Also made sure to include key copy to drive interest in the brand, and conversion to their funding campaign, leading to about $5M raised!
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Strategic Clarity & Positioning for Founders and Teams
Strategic Clarity & Positioning for Founders and Teams
