Chimp 'Chump' to Champ

We Had a Simple Objective:

Form the Bedrock for a strong eCommerce (and SEO-friendly) site with magnetic messaging for the best thing out of The Emerald Island since Bono or McGreggor Memes.

🚚 Brand Voice framework, Sitemap logic & Copy for site relaunch 🚚

"We needed a voice that matched the brand."

🔻 So we went to work. 🔻

We do too, Sarah; we do too.

We Planned this by...

1. Updating and Upgrading the website for EarthChimp, starting with the soul, i.e., their messaging.

2. Establishing the copy for the new site to capture attention, drive the visitor to a decision, and convert them into excited customers.

and this would begin by updating The...

...Copy for the Landing-Page.

After Drafting and Refining copy (and logic) for the 14-Section Site, including:

• Hero Section
• Benefits
• About Us (Our Story)
• Mission
• Social Proof
• Cta’s
• Etc.

The plan was 3-5 rewrites for the site:

We nailed it in 2. Don’t you love when things come together like that?

If you have questions about this project, or have a project of your own reach out to me directly. Or keep scrolling until you're ready. 💪

EarthChimp - The best vegan protein powder in the world. Made i…

EarthChimp - The best vegan protein powder in the world. Made i…

We make the best vegan protein powder in the world, using organic plant proteins, superfoods and organic fruit and vegeatables. Exclusively on Amazon



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