Partnering with the managerial team, we developed a 3-part multi-channel awareness campaign to bring Labor Day in with a *clang*.

🛅 Copy, ad(s), and Sales Script for online engagement and direct marketing funnel 🛅

COVID-19-related limitations and shutdowns utterly decimated many of our businesses.

You know; you were there for it.

Unless you were Home-Based, the Health & Fitness industry was no exception:

The Brick-and-Morter businesses that did manage to survive were left limping and in dire need of radical aid when doors would finally open.

So when the opportunity did present itself, the managerial team at Woodbury wanted to open up with momentum, as if nothing had ever changed.

"New Equipment, Updated policies, And Essentials to keep everyone safe and active."

We developed a 3-Part multi-channel campaign strategy to inform the provision of a safe and welcoming fitness experience for newcomers, increase on-site foot traffic and boost monthly conversions.

Timeline: We developed the strategy in 3-days with a period of 3-week prior to implementation, leveraging the months of online interactions and investments into the local base.

Budget: Our strategy was rooted in the 80/20 theory to make the most effect with the least amount of struggle. The independents' fees aside, this effort was an incredible $Free.99.

Here's How:

Instead of running paid ads on social or costly SEO/SERM campaigns, we used organic traffic and engagement to decide the segment we would market directly to.

The Objective was simple: turn "cold" leads warm, and warm leads into excited prospects.

Deliverables: 🛄 Opportunity Assessment of local businesses to partner with, Gyms closed or closing, and online platforms (to connect with leads on). 🛄 Copy for Ad(s) (below). 🛄 Scripts for Online Conversion Funnel.

The members of the sales team took the lead on engaging with leads online, namely leveraging Facebook groups and online conversations in local forums.

Members also shared to their social feeds and in local stores and restaurants.

After implementing, we funneled over 150+ members from the community and local/previous gym into our location during the initial opening and generated 35+ new leads from the Labor Day weekend event.

We then extended the offer beyond the 5th up to the 12th, leveraging their online platform and engaging directly with prospects.

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