Chaos-Free Course Construction
Kalann Washington
Overview 🔎
⏩: Create a Self-Paced Course for new writers to learn the "101's" of Grant-Writing.
"Gotta start Somewhere" - Me Today
During this project, I used strategy, copywriting, and content creation to build a comprehensive and fluid online course. Additionally, I developed the brand voice and design for the covers (see below) as well as other teaching material.
Problem & Solution 🤝
The Client possessed over 30+ years of experience and held a wealth of teaching material from courses and workshops. For this project, we just needed to extract that knowledge, distill it, and frame it for their future students.
We needed a platform that could handle hosting all of the course material, as well as organizing CRM, marketing funnels, landing pages and keep organization.
Kajabi was a no-brainer.
As a platform, the tool would allow us to host students, track progress, and keep everything at our fingertips.
We would use Kajabi to create our email sequences and the bulk of our marketing outreach.
Goals/Requirements: We knew we would be at the finishline when we had these 3-Goals accomplished: • 1️⃣: Define Course Goals and KPI's • 2️⃣: Create Course Materials • 3️⃣: Construct Opt-In & Landing Page
Process 🛣
To begin, we deconstructed the material from previous events and past workshops to create new assignments, lessons, and projects guided by Bloom's Taxonomy as our primary framework.
We then layered the materials into 6-Modules to build the knowledge base of students, Week-by-Week, so their "curious" became "competent” and finally "confident."
Once Goals were set and Strategy defined, creating course material was simple.
And because the hard work of researching our demographic was completed (we completed a Brand Audit + Market Research from a previous project), all that remained was uniting.
Results 🎁
After completing, we initiated the email sequence to inform the clients leads that they could begin signing-up for the course and utilizing their feedback to perfect the course and increase reviews, traffic, and testimonials.
Since it's soft-launch — avalable to select members in the clients email list — feedback has been overwhelmingly positive.
But if you want to see more, you can check this project out next ⬇️
Connect With Me.
2022
