A Brand Called for Design
Kalann Washington
🟨Apparel, Events & Media Collective
Looking Up, Digging Deep, Reaching Out
Creative & Called is a Black-Owned, Vision-Focused brand dedicated to amplifying Christian Creatives in their craft and celebrating their identity as artists. I strategized their Market Research, helped Define their target group with data and established their brand's identity.
Sample Version of their Brand Package
Process Methodology
Interview ⬇️ Active Goal Setting & Building the Blueprint
Research ⬇️ Creating Foundation
Draft ⬇️ Constructing the House
Review ⬇️ Correcting and Polishing
Finalize ➡️ Decorating the Interior
🎙️ Report: This was a lot of fun! Most of the work was adding data to the ideas already present. Like most creatives, they neeeded a little structure; the key was to channel the energy instead of trying to limit or stifle it. 💪
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Posted Aug 11, 2022
Brand Design, Identity Strategy, Niche Definition, and Market Research for Multi-Purpose Creative Brand with a Higher Calling
