A Brand Called for Design

Kalann Washington

🟨Apparel, Events & Media Collective

Looking Up, Digging Deep, Reaching Out

Creative & Called is a Black-Owned, Vision-Focused brand dedicated to amplifying Christian Creatives in their craft and celebrating their identity as artists. I strategized their Market Research, helped Define their target group with data and established their brand's identity.
Sample Version of their Brand Package
Sample Version of their Brand Package

Process Methodology

Interview ⬇️ Active Goal Setting & Building the Blueprint
Research ⬇️ Creating Foundation
Draft ⬇️ Constructing the House
Review ⬇️ Correcting and Polishing
Finalize ➡️ Decorating the Interior
🎙️ Report: This was a lot of fun! Most of the work was adding data to the ideas already present. Like most creatives, they neeeded a little structure; the key was to channel the energy instead of trying to limit or stifle it. 💪
Need to see more? That’s okay: check out another project ⬇️
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Posted Aug 11, 2022

Brand Design, Identity Strategy, Niche Definition, and Market Research for Multi-Purpose Creative Brand with a Higher Calling

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