A Brand Called for Design

Brand Guidelines

Brand Guidelines

CxC || Brand Identity & Map



1. 
   
2. 🟨Apparel, Events & Media Collective

Looking Up, Digging Deep, Reaching Out

Creative & Called is a Black-Owned, Vision-Focused brand dedicated to amplifying Christian Creatives in their craft and celebrating their identity as artists. I strategized their Market Research, helped Define their target group with data and established their brand's identity.

Sample Version of their Brand Package

Process Methodology

• Interview ⬇️ Active Goal Setting & Building the Blueprint
• Research ⬇️ Creating Foundation
• Draft ⬇️ Constructing the House
• Review ⬇️ Correcting and Polishing
• Finalize ➡️ Decorating the Interior

🎙️ Report: This was a lot of fun! Most of the work was adding data to the ideas already present. Like most creatives, they neeeded a little structure; the key was to channel the energy instead of trying to limit or stifle it. 💪



🔗 https://instagram.com/creative.x.called?igshid=YmMyMTA2M2Y=

Need to see more? That’s okay: check out another project ⬇️

A Gray of Sunshine by Kalann Washington

A Gray of Sunshine by Kalann Washington

Created Visual Companion to data-rich Grant project, synching purpose with ease of access for a globally-minded locally-working organization.



Ready to begin? 👇👇

Kalann Washington

Kalann Washington

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