A Brand Called for Design by Kalann Washington

A Brand Called for Design

Kalann Washington

Brand Designer

Brand Strategist

Market Researcher

Canva

Google Drive

Wix

🟨Apparel, Events & Media Collective

Looking Up, Digging Deep, Reaching Out

Creative & Called is a Black-Owned, Vision-Focused brand dedicated to amplifying Christian Creatives in their craft and celebrating their identity as artists. I strategized their Market Research, helped Define their target group with data and established their brand's identity.

Sample Version of their Brand Package

Process Methodology

Interview ⬇️ Active Goal Setting & Building the Blueprint

Research ⬇️ Creating Foundation

Draft ⬇️ Constructing the House

Review ⬇️ Correcting and Polishing

Finalize ➡️ Decorating the Interior

🎙️ Report: This was a lot of fun! Most of the work was adding data to the ideas already present. Like most creatives, they neeeded a little structure; the key was to channel the energy instead of trying to limit or stifle it. 💪

🔗 https://instagram.com/creative.x.called?igshid=YmMyMTA2M2Y=

Need to see more? That’s okay: check out another project ⬇️

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