Lunchclub is reimagining how professionals connect and expand their networks all powered by AI. In June 2021, Lunchclub was expanding their product offerings with in-person meetings as well as entering a new market in Miami. Lunchclub approached us with 30 days and a simple ask: how can we make a splash with Miami professionals?

We quickly hit the ground, securing a venue location at Miami’s Design District to fuel professional connections while also promoting the platform to local residents via digital channels. Through a tailored approach of local out-of-home advertising, paid social, and media outreach, we drove sign-ups through the Lunchclub landing page to quickly reach our event attendance goals. After a long year of social distancing and virtual meetings, the opportunity to host in-person meetings, share food & drinks, and expand professional connections was well received by Miami professionals. At the event, we offered resume consultation, 1:1 meetings with professional career coaches, new headshots, as well as introducing folks to Lunchclub's relaunch of IRL meetings coming back to the platform.

In partnership with the Mayor of Miami, our Lunchclub Miami event brought hundreds of local professionals together to expand their networks and unlock new opportunities, as we reintroduce the “Meet IRL” feature to Miami professionals.