Verizon Connect optimizes the way people, vehicles and things move through the world.

VZC tasked us with increasing their social presence in order to promote their suite of products and establish them as a leader in the telematics industry. With sights set on organic and paid content, we tailored our approach across LinkedIn, Facebook, Instagram, and Twitter, to properly generate buzz around large scale conferences and increase awareness of campaigns and major product launches. In creating content, we spoke to three major audiences: enterprise-level executives, small business owners, and fleet drivers.