Strategic Communication Document Development

Project Objective Clarify narrative structure and core messaging pillars for a founder or creative team preparing a pitch, proposal, or strategic communication document.

Core Positioning Statement "We help our audience understand complex ideas quickly by using simple language, structured storytelling, and clear decision criteria."

Messaging Pillars 1. Clarity Before Persuasion - Reduce noise, define the problem clearly - Prioritize comprehension over volume of content - Use one consistent message hierarchy

2. Narrative Structure That Flows - Beginning: context + problem + stakes - Middle: approach + method - End: results + next step

3. Decisions Made Simple - Every message leads to a conclusion - Every conclusion leads to one action - Remove unnecessary choices and ambiguity

Voice & Tone Guidelines - Calm, direct, research-driven - Avoid jargon where possible - Use short sentences and active verbs

Recommended Structure (Pitch Deck / Strategy Doc) 1. What’s the problem? 2. Why does it matter now? 3. What is your solution or approach? 4. How does it work in practice? 5. What outcome or transformation should your audience expect? 6. What’s the clear next step?

Delivery Format ✔ 1–2 page PDF summary ✔ Shared via Google Docs or Notion ✔ Includes 1 round of revisions

Notes This sample is provided to illustrate deliverable structure and narrative clarity. Actual client work varies based on goals, industry, and audience.