Hypland x New York Comic Con

A collaboration with Toei Animation to release an apparel collection for Dragon Ball Super: Super Hero Movie along with a pop-up booth at New York Comic Con. About 1000 units were brought to the event to which 80% of the inventory was sold along with Data Capture Cards and immersive shopping experience.

I assisted in the creation of the booth with the staff of New York Comic Con. My role consisted of assisting the logistic team with transporting the inventory via truck to New York, submitting graphics swiftly with approvals from Toei Animation to the venue team, and verifying that the entire setup matches what was expected.